How we booked 63 sales meetings in 3 months using cold outreach sales automation.

Many firms struggle to generate outbound leads. Executives often encounter roadblocks when building sales teams:

• Difficulty in attracting, keeping, and inspiring top sales talent.

• Inefficiency of most recruits, leading to wasted resources.

• Negative ROI in 80% of cases.

At Biz360, however, we generate high-quality leads, at scale. During the Summer-Autumn 2023 campaign, we booked 63 meetings with qualified leads interested to join a local business incubator.

Our in-house campaign mirrored the productivity of an entire SDR squad, all achieved through our outreach mechanisms.

Now, we've decided to expand our offerings and make our internal lead generation system accessible to those who need it. We'll deliver you predictable revenue without the headaches of managing an in-house SDR team.

This solution is now available exclusively to Biz360's clients.

The challenge

The data shows that success on LinkedIn is shockingly difficult:

• Invite / click-to-lead conversion rate: 9.23%

• Lead-to-opportunity conversion rate: 2.63%

Do the math, that means it'll take about 411 invites to get a single qualified opportunity from LinkedIn, which is right around the maximum number of invites you can send in a month.

To face the issue, firms try to throw more money and hours at the problem, hiring extra salespeople, thus increasing their operational costs, to get a few more calls every month.

Now let's do the math on what it takes, on average, to get 63 calls from LinkedIn: 63 / 0.00242749 = 25,952.

You'd need to send 25,952 invites, on average, to get 63 qualified opportunities. If you send 100 invites a week, it'll take nearly 6 years to book 63 qualified opportunities from 1 account. It would be a waste of time and resources, and it would drive a sane man to the edge.

We accomplished in 3 months what would normally take 5 years.

Our solution

We did this with our 3-step solution:

1. Use of dedicated infrastructure to ensure messages reach recipients directly.

2. Precise niche targeting through multiple data points.

3. Personalized, scalable outreach that leverages your case studies to secure meetings with ideal customers.

We avoid spamming. Our approach is precise, and our messaging is custom-tailored. We lead with value through case studies and market insights, positioning ourselves as trustworthy consultants. This strategy allows instant connection with key decision-makers.

The Takeaway

Our methods demonstrated a great potential for scaling. We can replicate this success for your business, ensuring a real return on investment.