How we gradually enhanced the visibility of an optics store over a two-year period.

Strategic and sustained growth at Optika Occhi. Read More

The owner of Optika Occhi approached us with a unique challenge. Their objective diverged from the norm - they sought to implement strategic growth of their online visitors to gradually enhance their visibility over a two-year period.

This approach aimed not only to bolster their online presence but also to reinforce the credibility and appeal of their local store in the city downtown. 

The primary goal was to achieve strategic growth while keeping advertising costs distributed over time.

And we did just that.

Our Fulfillment Strategy

  1. Custom Website Build: We developed a sophisticated website model, integrating multiple modules introduced incrementally over time. This structured approach ensured a steady and effective expansion of their online platform.

  2. Foundation in Schema.org: We anchored the website model in Schema.org. This involved advanced semantic annotation, rich in relations, to enhance the site's SEO and user experience.

  3. A Proprietary Platform: Utilizing our proprietary online platform, we architected the website model to be production-ready from day one. This not only expedited the process but significantly reduced associated development costs.

  4. Supportive Marketing Campaigns: To complement our SEO efforts, we intermittently ran Google Ads campaigns and leveraged social media for sales promotions, further driving growth.

Results

  • Increased Online Store Visitation

  • Increased Offline Store Visitation: A noticeable trend emerged wherein customers frequently visited the offline store after exploring Occhi’s online offerings. This indicated a successful online-to-offline conversion.

  • Webshop Transformation: What began as a single-page site eventually evolved into a comprehensive webshop, poised for future expansion.


Growth

Our SEO strategy and website design and build have set Optics Occhi towards sustainable growth.

  • Product Range Enhancement: Occhi experienced a substantial shift in their product offerings, progressing from entry-level assortments to a more upscale selection.

  • Business Evolution: The growth trajectory was significant and Occhi transitioned to a higher tax bracket, necessitating the inclusion of additional accountants due to increased revenues.

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